The release dates for movies are constantly changing this summer as studio heads are all determined to milk as much money as they can among the vast blockbuster competiton quite unlike any other year in cinema history.
The latest change is Michael Bay’s Transformers which will now be released on Tuesday July 3rd in the U.S. one day sooner than it’s previous allocated July 4th opening.
I doubt this change is going to do much to the numbers for the film but what it will do is harm Live Free or Die Hard and certainly Pixar’s Ratatouille (man are things quiet for that movie!) as Transformers are cutting into their “time in the sun” as it were.
Die Hard opens on June 27th one week before Transformers so it’s got 6 days rather than 7 to make as much money as it can before those big ass robots come knocking (does anyone have a clue how much Transformers will make, because I can’t predict it no more).
Ratatouille has the strange ass release date of June 29th so that’s even less time for the Pixar movie to make it’s mark.
I have a feeling one of those three ain’t coming out of that two week period healthy… Ratatouille seems to be the one losing the battle at this point.
source – slash film
One Comment
This is Michael Bay’s move of desperation. H’s hoping that movie it up will give it an extra day of opening weekend revenues and will inflate the figures. All Bay cares about is the business aspect of this movie. Toy tie-ins etc. The enormous buzz he was hoping for isn’t happening. That stupid f**k was so cocksure that if he just dumped enough special effects on this turd of a movie then that would bring people in. It worked with Armegeddon.
But that was the 90’s, it’s been ten years. Movies that are just special-effects extravaganzas don’t pack them in anymore. And sadly, that’s all this movie is.
The last three movies of Bay’s have been “disappointments,” the last one flopped. At the time Bay didn’t want to talk about Transformers PERIOD, until he saw The Island bombed, then he realized the reason nobody was asking about the Island was because nobody cared. Then all of a sudden Transformers was all he wanted to talk about. Yeah, anything but the turd he’d just laid.
He’s made such a mockery of Transformers this one is going to fail too, I believe. Hopefully this will be the beginning of the end of the Bay error/era of movies. I think it’s finally dawning on him that Industiral Light & Magic won’t CG him out of this one.