THE BROTHERS BLOOM is on the move again, the unfortunate victim of being an unusual genre movie a studio doesn’t quite know what to do with.
For the second time, Summit Entertainment have delayed Rian Johnson’s well liked con/adventure/comedy movie, this time moving it from a early January release all the way to May 15th, where it will run in a limited release for 2 weeks before going wide.
Originally the movie focusing on Adrien Brody and Mark Ruffalo as two con artists who meet their match with the eccentric billionaire Rachel Weisz was to open wide in October, after it’s stellar play at the Toronto International Film Festival. The Weinsteins then decided to dump it to a quiet January release but after another set of good reviews at the BFI Film Festival, it seems they have had a change of heart and once again think the movie can perform.
May is the much stronger month for movies and shows the level of confidence they now have in the film but it’s also the month where it will be up against the studio blockbusters.
On May 29th for instance… there’s Pixar’s UP to contend with. Anyway in the meanwhile, you can read both our reviews of THE BROTHERS BLOOM from the Toronto Festival (HERE) and the BFI Festival (HERE) and read our exclusive interview with director Rian Johnson (HERE).
source – /film
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