In the U.S, the 2008 movie calendar will really kick into gear with CLOVERFIELD… the J.J. Abrams produced monster movie which came out of nowhere in the Summer, but then we couldn’t distance ourselves from hearing about the god damn thing.
Will all the crazy hype, wild theories and months of talk, can it possibly meet our expectations?
Probably not but hey, nothing ever good comes out in January anyway (unless you live in the U.K. and you sometimes get last year’s left overs) and it can’t be any more of a let down than ALIENS VS. PREDATOR: REQUIEM, right?
And well, we will all have LOST season 4 to look forward to once CLOVERFIELD is out of the way. And then STAR TREK and then hopefully, I God damn promise I will be a good boy for the rest of my life, we will see him do THE DARK TOWER.
Abrams is a genius of marketing and feeding us tidbits of sci-fi canon. CLOVERFIELD just feels like the beginning to me.
LOTS OF IMAGES FROM THE FILM HERE.
FULL INTERVIEW WITH DIRECTOR MATT REEVES ON THE FILM’S ORIGINS HERE.
ANOTHER ARTICLE ABOUT THE ORIGINS HERE.
CLOVERFIELD opens January 18th in the U.S. and February 1st in the U.K.
4 Comments
In a way, it doesn’t matter if Cloverfield is crap or a monster masterpiece. The ultimate test is whether all the hype and viral marketing manages to get audiences into the cinema.
Just like Snakes on a Plane, the extratexual stuff surrounding Cloverfield has been the big news. The way the film has been marketed and the unusual pre-release stuff could be revolutionary.
SOAP/Serenity proved that it takes more than a web fanbase to break a movie into the mainstream.
The fact that Cloverfield is so much cheaper than the majority of event movies will probably mean it turns a profit sooner rather than later.
However I’m sure Paramount have high hopes for this and it’ll be interesting to watch the opening weekend numbers as they come in.
I have a hunch that this will make a killing, but I think the reason has less to do with the viral campaign than it does with the trailer that debuted at Transformers. Just my opinion.
Shame they didn’t attach that trailer to more movies in the months that followed.
General perception from the non-Internet reading public has been quiet IMO.