HD-DVD developer Toshiba are pushing out all the stops now in a desperation move to stay alive in this next generation format war.
Now they have lost the majority of their studio backing, Toshiba are attempting to compete with Sony’s Blu-Ray system the only way they can now and that’s in the price department… especially when the titles libarary won’t really start effecting them till the second half of the year.
Yahoo News are reporting that Toshiba HD-DVD players will be cut down in price by a whopping 50% with the hope of catching consumers now before it becomes too late and the public go for Blu-Ray who own the majority of titles. This would render the price tag to be around $150-$200.
On a side note, yesterday I heard that one Toshiba retail store in Cheshire Oaks in the U.K. were offering a good HD-DVD player for just £99, with 5 free HD-DVD’s and a HDMI cable included in the January offer. That’s the best I’ve ever seen it in the U.K. and it’s even more of a bargin when you think you could just use it as an upscale DVD player for your current DVD’s and you can use it to buy such things as BATMAN BEGINS in HD.
